Infographic:

• Statistics:

NIDDK. “Definition & Facts for Lactose Intolerance – Niddk.” National Institute of Diabetes and Digestive and Kidney Diseases, U.S. Department of Health and Human Services, Feb. 2018, www.niddk.nih.gov/health-information/digestive-diseases/lactose-intolerance/definition-facts#:~:text=Experts%20estimate%20that%20about%2068,world’s%20population%20has%20lactose%20malabsorption.&text=Lactose%20malabsorption%20is%20more%20common,the%20world%20than%20in%20others.https://www.niddk.nih.gov/health-information/digestive-diseases/lactose-intolerance/definition-facts#:~:text=Experts%20estimate%20that%20about%2068,world’s%20population%20has%20lactose%20malabsorption.&text=Lactose%20malabsorption%20is%20https://www.niddk.nih.gov/health-information/digestive-diseases/lactose-intolerance/definition-facts#:~:text=Experts%20estimate%20that%20about%2068,world’s%20population%20has%20lactose%20malabsorption.&text=Lactose%20malabsorption%20is%20more%20common,the%20world%20than%20in%20others.more%20common,the%20world%20than%20in%20others.

• Graphics:

Oatly. “Wow No Cow!” Sticker App, stickerapp.com/sticker-shop/symbols/wow-no-cow-centered. Accessed 23 Mar. 2024.

Witting, Vera. “Oatly Packaging Design.” My Portfolio, verawitting.myportfolio.com/product-design. Accessed 23 Mar. 2024.

SWOT Analysis:

Behr, Felix. “The Reason That the Oat Industry Is Currently in Shambles.” Tasting Table, Tasting Table, 2 Feb. 2023, www.tastingtable.com/931827/the-reason-that-the-oat-industry-is-currently-in-shambles/.

Bitter, Alex. “A Mysterious Website Exposed Oatly Conspiracies and Scandals. It Turns out, the Company Was behind It.” Business Insider, Business Insider, 1 Apr. 2023, www.businessinsider.com/oatly-created-fck-oatly-a-website-detailing-its-scandals-2023-5.

Buxton, Amy. “Plant-Based Labeling Globally: Where Consumers and Companies Currently Stand.” Plant Based World Pulse, 20 July 2023, plantbasedworldpulse.com/plant-based-labeling-globally-where-consumers-and-companies-currently-stand/.

Goldbach, Maria. “Goodbye, Oat Milk-since Learning This, I No Longer Add It to My Coffee.” Vogue, Vogue, 21 Dec. 2023, www.vogue.com/article/oat-milk-good-for-you.

Landsel, David. “Is Oat Milk Bad for You? Experts Warn of Unappetizing Downsides to the Trendy Beverage.” New York Post, New York Post, 4 Jan. 2024, nypost.com/2024/01/04/lifestyle/is-oat-milk-bad-for-you-some-nutritionists-dont-love-the-stuff/.

McCarthy, Amy. “Pouring One out for Oat Milk.” Eater, Eater, 6 Oct. 2022, www.eater.com/23389111/oat-milk-oatly-popularity-rise-and-fall-environmental-health-concerns.

Nguyen, Janet. “Why Does Oat Milk Cost More than Dairy Milk? .” Marketplace, 17 Nov. 2023, www.marketplace.org/2023/11/17/why-does-oat-milk-cost-more-than-dairy-milk/.

Oatly. “Investor Relations.” Oatly Group AB, investors.oatly.com/#:~:text=Headquartered%20in%20Malm%C3%B6%2C%20Sweden%2C%20the,more%20than%2020%20countries%20globally. Accessed 25 Mar. 2024.

Oatly. “News Releases.” Oatly Group AB, 18 Mar. 2024, investors.oatly.com/news-events/news-releases.

Oatly. “Products.” OATLY!, 2024, us.oatly.com/collections/products.

Oatly. “Sustainability Plan.” Sustainability Plan, 2021, www.oatly.com/oatly-who/sustainability-plan.

Stieg, Cory. “How Oatly Went from a Decades-Old Obscure Brand to a $10 Billion IPO.” CNBC, CNBC, 20 May 2021, www.cnbc.com/2021/05/20/oatly-ipo-how-the-swedish-oat-milk-became-popular-in-us.html.

The Brainy Insights. “Plant Milk Market Size Worth $51.87 Billion by 2032 – Popularity of Vegan & Plant-Based Diets Will Propel Growth.” Yahoo! Finance, Yahoo!, 8 Feb. 2024, finance.yahoo.com/news/plant-milk-market-size-worth-000000739.html.

Unilever. “Five Trends Taking Plant-Based Eating Mainstream in 2023.” Unilever, Unilever PLC, 10 Nov. 2023, www.unilever.com/news/news-search/2023/five-trends-that-will-take-plantbased-eating-mainstream-in-2023/.

Wunsch, Nils-Gerrit. “Best-Selling Oat Milk Brands U.S. 2022.” Statista, 23 June 2023, www.statista.com/statistics/1284152/dollar-sales-leading-oat-milk-brands-us/.

Creative Brief:

Saputo Dairy USA. “New Research Finds More Americans Ready to Add Plant-Based Food to Their Diets but Struggle to Go All In.” PR Newswire: Press Release Distribution, Targeting, Monitoring and Marketing, 4 Jan. 2023, www.prnewswire.com/news-releases/new-research-finds-more-americans-ready-to-add-plant-based-food-to-their-diets-but-struggle-to-go-all-in-301713089.html#:~:text=Millennials%20(81%25)%20are%20more,those%20without%20kids%20(61%25).

Strategic Market Research. “Plant Based Food Statistics – Size & Growth 2023.” STRATEGIC MARKET RESEARCH, Aug. 2023, www.strategicmarketresearch.com/blogs/plant-based-food-statistics#:~:text=Plant%2DBased%20Food%3A%20Statistics%20and%20Trends&text=According%20to%20PBFA%2C%2070%25%20of,purchase%20rate%20across%20all%20categories.

Corporate Media Analysis:

Angelica, Natashya. “Earnings Call: Charter Communications Outlines Strategic Growth Initiatives, Expects EBITDA Acceleration in 2024 by Investing.Com.” Investing.Com, Investing.com, 27 Oct. 2023, www.investing.com/news/stock-market-news/earnings-call-charter-communications-outlines-strategic-growth-initiatives-expects-ebitda-acceleration-in-2024-93CH-3212374.

Cooper, Ian. “The 3 Most Undervalued Plant-Based Food Stocks to Buy in March 2024.” Business Insider, Business Insider, 15 Mar. 2024, markets.businessinsider.com/news/stocks/the-3-most-undervalued-plant-based-food-stocks-to-buy-in-march-2024-1033169035.

Enomoto, Josh. “The Top 3 Vegan Stocks to Buy in March 2024.” Yahoo! Finance, Yahoo!, 7 Mar. 2024, finance.yahoo.com/news/top-3-vegan-stocks-buy-201416764.html.

Linnane, Ciara. “Oatly’s Stock Slides 15% after Loss More than Doubles and It …” Marketwatch.Com, 15 Feb. 2024, www.marketwatch.com/story/oatlys-stock-slides-15-after-companys-loss-more-than-doubles-and-it-warns-of-another-bad-year-ebfdc606.

MarketBeat.“Oatly Group (NASDAQ:OTLY) Shares Gap up to $0.98.” MarketBeat, 13 Mar. 2024, www.marketbeat.com/instant-alerts/nasdaq-otly-gap-up-2024-03-13/.

Oatly. “Oatly Reports Fourth Quarter and Full Year 2023 Financial Results.” Oatly Group AB, 15 Feb. 2024, investors.oatly.com/news-releases/news-release-details/oatly-reports-fourth-quarter-and-full-year-2023-financial.

Stock Analysis. “Oatly Group AB (OTLY) Stock Forecast & Price Targets.” Stock Analysis, 2024, stockanalysis.com/stocks/otly/forecast/.

News Release

Oatly. “News Releases.” Oatly Group AB, 18 Mar. 2024, investors.oatly.com/news-events/news-releases.